Determinantes de la intención emprendedora de las mujeres marroquíes

Palabras clave: mujeres emprendedoras, intención, capacidad emprendedora, normas sociales, sociedad patriarcal

Resumen

Este artículo tiene como objetivo identificar los determinantes de la intención emprendedora de las mujeres jóvenes en una sociedad patriarcal. A base de la teoría del comportamiento planificado, se elaboró una prueba empírica sobre una muestra de 169 jóvenes mujeres marroquíes, siguiendo un esquema cuya ecuación estructural se fundamenta en la aproximación PLS. Los resultados de la presente investigación confirman que las actitudes hacia el comportamiento y la percepción de la capacidad emprendedora contribuyen fuertemente en la explicación de la intención emprendedora de las mujeres jóvenes. Sin embargo, las normas sociales ejercen un efecto negativo sobre la intención de las mujeres jóvenes hacia la creación de la empresa. En consecuencia, los gobiernos están llamados a proponer programas de seguimiento a las mujeres emprendedoras, con la finalidad de mejorar el nivel de la intención emprendedora de las mujeres jóvenes.

Biografía del autor/a

Omar Boubker

Profesor Titular e Investigador, Escuela Superior de Tecnología de Laâyoune - Universidad Ibn Zohr, Agadir, Marruecos. PhD en Ciencias de Gestión, Master en Logística y transporte. ORCID: https://orcid.org/0000-0001-6365-2653. Email: o.boubker@uiz.ac.ma

Khadija Douayri

Profesora Titular e Investigadora, Escuela Superior de Tecnología - Universidad Mohamed Primero, Oujda, Marruecos. PhD en Ciencias de Gestión. Email: douirikhadija@yahoo.fr ORCID: https://orcid.org/0000-0002-4925-2255

Abdellah Aatar

Profesor Titular e Investigador, Escuela Superior de Tecnología de Laâyoune - Universidad Ibn Zohr, Agadir, Marruecos. PhD en Filología Hispánica por la Universidad de Málaga- España, 2011. Email: a.aatar@uiz.ac.ma ORCID: https://orcid.org/0000-0003-1863-256X

Jaouad Rharzouz

Profesor Titular e Investigador, Facultad Pluridisciplinar de Larache - Universidad Abdelmalek Essaâdi, Tetuán, Marruecos. PhD en Administración de recursos humanos. Email: jrharzouz@gmail.com ORCID: https://orcid.org/0000-0002-0712-5485

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Publicado
2021-11-19
Cómo citar
Boubker, O., Douayri, K., Aatar, A., & Rharzouz, J. (2021). Determinantes de la intención emprendedora de las mujeres marroquíes. Revista Venezolana De Gerencia, 26(6), 520-538. https://doi.org/10.52080/rvgluz.26.e6.32
Sección
Tema: Inteligencia organizacional: Educación, Cultura y Digitalización