Balanced Scorecard: estrategia para la medición del desempeño en la dirección de proyectos
Palabras clave:
Balanced Scorecard, dirección de proyectos, medición del desempeño, sector tecnología de información
Resumen
Este trabajo de busca analizar el impacto de la utilización del Balanced Scorecard como herramienta estratégica de apoyo en la gestión de proyectos, para el sector de Tecnología de Información en Colombia. El estudio de carácter exploratorio indaga sobre la integración de Balanced Scorecard con las actividades propias de la gestión de proyectos, se desarrolló un trabajo de campo con 105 gerentes de proyectos en el sector de estudio, comparando proyectos desarrollados con diferentes metodologías de seguimiento y control, contra proyectos que han implementado el Balance Scorecard. Los resultados permiten establecer que el Balanced Scorecard es una herramienta que puede mejorar la eficacia y eficiencia de la gestión de los proyectos en términos de alineación de los resultados del proyecto con la estrategia de la organización. Este estudio permite concluir que el Balanced Scorecard permite establecer y hacer medidas estratégicas y conexiones más claras entre el proyecto y la estrategia organizacional, que pueden ocasionar un mejor desempeño interno del equipo del proyecto en términos de entrega oportuna, cumplimiento de presupuesto, gestión de la calidad, alcance y riesgos del proyecto.
Citas
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Asosheh, A., Nalchigar, S., Jamporazmey, M. (2010). Information technology project evaluation: An integrated data envelopment analysis and balanced scorecard approach. Expert Systems with Applications, 37(8), 5931-5938.
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Artto, K. & Wikstrom, K. (2005). What is project business? International Journal of Project Management, 23(5), 343–53. https://www.journals.elsevier.com/international-journal-of-project-management
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Mintzberg, H. (1994). The rise and fall of strategic planning. New York: The Free Press.
Montero, J. M., Guevara Gómez, H. E., Flores Arocutipa, J. P., y Ledesma Cuadros, M. (2020). Áreas de conocimiento y fases clave en la gestión de proyectos: consideraciones. Revista Venezolana de Gerencia, 25(90), 680-692. https://doi.org/10.37960/rvg.v25i90.32409
Niebecker, K., Eager, D., & Moulton, B. (2010). Collaborative and cross-company project management within the automotive industry using the balanced scorecard. International Journal of Managing Projects in Business, 3(2), 328-337.
Norrie, J., & Walker, D. H. (2004). A balanced scorecard approach to project Management leadership. Project Management Journal, 35(4), 47-56.
Pérez-Calle, R. D., García-Casarejos, N., & García-Bernal, J. (2021). La empresa española ante la COVID-19: factores de adaptación al nuevo escenario. Retos, 11(21), 5–24. https://doi.org/10.17163/RET.N21.2021.01
Pinto, J. (2013). Project management: achieving competitive advantage Pearson.
PMI - Project Management Institute (2017). A Guide to the Project Management Body of Knowledge (PMBOK Guide). Pennsylvania: PMI.
Rad, P., & Levin, G. (2003). Achieving Project Management Success Using Virtual Teams. Boca Raton, FL.: J. Ross Publishing.
Srivannaboon, S., & Milosevic D. Z. (2006). A Theortical Framework for Aligning Project Management with Business Strutegy. Project Management Journal, 37(3), 98.
Srivannaboon, S. (2009). Linking project management with business strategy. Rochester: Social Science Research Network.
Stewart, W. E. (2001). Balanced scorecard for projects. Project Management Journal, 32(1), 38-53.
Stewart, R. A., & Mohamed, S. (2001). Utilizing the balanced scorecard for IT/IS performance evaluation in construction. Construction Innovation, 1(3), 147-163.
Villasmil, M. del C., Romero, F. J., & Socorro, C. C. (2021). Liderazgo ético en la gestión pública municipal del estado Zulia, Venezuela. Revista De Ciencias Sociales, 27(2), 199-216. https://doi.org/10.31876/rcs.v27i2.35907
Yüksel, I., & Dagdeviren, M. (2010). Using the fuzzy analytic network process (ANP) for Balanced Scorecard (BSC): A case study for a manufacturing firm. Expert Systems with Applications, 37(2), 1270-1278. https://doi.org/10.1016/j.eswa.2009.06.002
Aliakbari, N. F., Shafiei, N. M., & Olfat, L. (2019). Developing the framework of sustainable service supply chain balanced scorecard (SSSC BSC). International Journal of Productivity and Performance Management, 68(1), 148-170. https://www.emerald.com/insight/content/doi/10.1108/IJPPM-04-2018-0149/full/html
Asosheh, A., Nalchigar, S., Jamporazmey, M. (2010). Information technology project evaluation: An integrated data envelopment analysis and balanced scorecard approach. Expert Systems with Applications, 37(8), 5931-5938.
Anderson, D. K. & Merna, T. (2003). Project management strategy – project management represented as a process based set of management domains and the consequences for project management strategy. International Journal of Project Management, 21(6), 387–93.
Artto, K. & Wikstrom, K. (2005). What is project business? International Journal of Project Management, 23(5), 343–53. https://www.journals.elsevier.com/international-journal-of-project-management
Artto, K., Kujala, J., Dietrich, P., & Martinsuo, M. (2008). What is project strategy?. International Journal of Project Management, 26 (1), 4–12.
Awwal, M. I. (2014). Importance of Strategic Aspect in Project Management: A Literature Critique. International Journal Supply Chain Management, 3(4), 96-99.
Baccarini, D. (1999). The logical framework method for defining project success. Project Management Journal, 30(4), 25-32.
Briner, W., Hastings, C., & Geddes, M. (1996). Project leadership. Aldershot, UK: Gower.
Castellano, N., & Díaz, B. (2021). Tecnologías de información y comunicación en la sociedad del conocimiento. Negotium Revista Científica Electrónica de Ciencias Gerenciales, 47(16). https://doi.org/10.5281/ZENODO.4765991
Cleland, D. I. (1999). Project management: Strategic design and implementation. McGraw-Hill Education— Europe.
Cochran, W. G. (1986). Técnicas de muestreo. Companía Editorial Continental. México
Dietrich, P., & Lehtonen, P. (2005). Successful management of strategic intentions through multiple projects – reflections from empirical study. International Journal of Project Management, 23(5), 386–391.
Flagstad, E. (2013). The use of the balanced scorecard in project management. (Order No. 1538596, The College of St. Scholastica). ProQuest Dissertations and Theses, 68.
Glegg, S. M., Ryce, A., & Brownlee, K. (2019). A visual management tool for program planning, project management and evaluation in paediatric health care. Evaluation and program planning, 72, 16-23. https://doi.org/10.1016/j.evalprogplan.2018.09.005
Eilat, H., Golany, B., & Shtub, A. (2006). Constructing and evaluating balanced portfolios of R&D projects with interactions: A DEA based methodology. European Journal of Operational Research, 172, 1018-1039.
Eilat, H., Golany, B., & Shtub, A. (2008), R&D project evaluation: An integrated DEA and balanced scorecard approach. Omega, 36(5), 895-912.
Hernández, R., Fernández, C., & Baptista, P. (2003). Metodología de la investigación. México: Mc Graw Hill.
Hersey, P., Blanchard, K., & Johnson, D. E. (1996). Management of organizational behavior: Utilizing human resources. London: Prentice Hall International.
Kaplan, R. S., & Norton, D. P. (1992). The balanced scorecard—measures that drive performance. Harvard Business Review (January–February).
Kaplan, R. S., & Norton, D. P. (1996). Using the balanced scorecard as a strategic measurement system. Harvard Business Review (January–February).
Keyhanifar, N., Malakhlifeh, M. R., & Shahraki, A. (2012). Evaluating IT performance using combined model of balanced scorecard & fuzzy analytic hierarchy process. Interdisciplinary Journal of Contemporary Research in Business, 3(9), 1267-1277. https://journal-archieves14.webs.com/1267-1277.pdf
Lesáková, Ľ., & Dubcová, K. (2016). Knowledge and use of the balanced scorecard method in the businesses in the Slovak Republic. Procedia-Social and Behavioral Sciences, 230, 39-48.
Longma, A., & Mullins, J. (2004). Project management: key tool for implementing Strategy. Journal of Business Strategy, 25(5), 54-60.
Melendez, J. R., Pérez, I., Garcia, R., & Piñero, P. (2018). Strategic factors in the context of project management: Management perspectives. Revista Espacios, 39(39). http://www.revistaespacios.com/a18v39n39/18393910.html
Mintzberg, H. (1994). The rise and fall of strategic planning. New York: The Free Press.
Montero, J. M., Guevara Gómez, H. E., Flores Arocutipa, J. P., y Ledesma Cuadros, M. (2020). Áreas de conocimiento y fases clave en la gestión de proyectos: consideraciones. Revista Venezolana de Gerencia, 25(90), 680-692. https://doi.org/10.37960/rvg.v25i90.32409
Niebecker, K., Eager, D., & Moulton, B. (2010). Collaborative and cross-company project management within the automotive industry using the balanced scorecard. International Journal of Managing Projects in Business, 3(2), 328-337.
Norrie, J., & Walker, D. H. (2004). A balanced scorecard approach to project Management leadership. Project Management Journal, 35(4), 47-56.
Pérez-Calle, R. D., García-Casarejos, N., & García-Bernal, J. (2021). La empresa española ante la COVID-19: factores de adaptación al nuevo escenario. Retos, 11(21), 5–24. https://doi.org/10.17163/RET.N21.2021.01
Pinto, J. (2013). Project management: achieving competitive advantage Pearson.
PMI - Project Management Institute (2017). A Guide to the Project Management Body of Knowledge (PMBOK Guide). Pennsylvania: PMI.
Rad, P., & Levin, G. (2003). Achieving Project Management Success Using Virtual Teams. Boca Raton, FL.: J. Ross Publishing.
Srivannaboon, S., & Milosevic D. Z. (2006). A Theortical Framework for Aligning Project Management with Business Strutegy. Project Management Journal, 37(3), 98.
Srivannaboon, S. (2009). Linking project management with business strategy. Rochester: Social Science Research Network.
Stewart, W. E. (2001). Balanced scorecard for projects. Project Management Journal, 32(1), 38-53.
Stewart, R. A., & Mohamed, S. (2001). Utilizing the balanced scorecard for IT/IS performance evaluation in construction. Construction Innovation, 1(3), 147-163.
Villasmil, M. del C., Romero, F. J., & Socorro, C. C. (2021). Liderazgo ético en la gestión pública municipal del estado Zulia, Venezuela. Revista De Ciencias Sociales, 27(2), 199-216. https://doi.org/10.31876/rcs.v27i2.35907
Yüksel, I., & Dagdeviren, M. (2010). Using the fuzzy analytic network process (ANP) for Balanced Scorecard (BSC): A case study for a manufacturing firm. Expert Systems with Applications, 37(2), 1270-1278. https://doi.org/10.1016/j.eswa.2009.06.002
Publicado
2021-10-06
Cómo citar
Castro-Silva, H. F., Montes-Guerra, M. I., & Diez-Silva, H. M. (2021). Balanced Scorecard: estrategia para la medición del desempeño en la dirección de proyectos. Revista Venezolana De Gerencia, 26(96), 1269-1288. https://doi.org/10.52080/rvgluz.26.96.17
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