Tunku Nur Atikhah Tunku Abaidah, Nor Azila Mohd Noor,, Othman Yeop Abdullah Graduate School of Business, University Utara Malaysia, 06010 Sintok, Kedah, Malaysia
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Opción Vol. 35 (2019): Edición Especial Nro. 23 - Artículos
Purchase behavior of retailer own brand label products
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