From a Business Point of View Study the Importance of Event Management Services of Specific Company
ResumenOrganizing, planning and execution of live events are including in event management. In current days a number of event management services are available, it include a conference, a product or brand launch, a concert, an exhibition, a wedding planning and many more. It can consider that event management is the extended type of advertisement so it will become more attractive. With a survey it is projected that as separate industry it grows 30% per annum. This paper studies the different factors of event manage- ment and importance of with business point of view.
Ramsborg, G.C.; B Miller, D Breiter, BJ Reed & A Rushing (eds), Pro- fessional meeting management: Comprehensive strategies for meetings, conventions and events, 2008, 5th ed, Kendall/Hunt Publishing, Dubuque, Iowa.
Schivinski, Bruno; Langaro, Daniela; Shaw, Christina (2019). “THE IN- FLUENCE OF SOCIAL MEDIA COMMUNICATION ON CONSUM- ER’S ATTITUDES AND BEHAVIORAL INTENTIONS CONCERNING BRANDSPONSORED EVENTS”.
Jones, C. (2012). Events and festivals: Fit for the future? Event Manage- ment, 16, 107-118.
Woelfel, J. (1993). Artificial neural networks in policy research: A current assessment. Journal of Communication, 43, 63-80.
Baloglu, S., & Love, C. (2005). Association meeting planners’ perceptions and intentions for five major US convention cities: The structured and un- structured images. Tourism Management,26(5), 743–752.
Cheng, C-K., Li, X(R)., Petrick, J. F., & O’Leary, J. T. (2011). An ex- amination of tourism journal development. Tourism Management, 32(1), 53–61.
Getz, D. (2009). Policy for sustainable and responsible festi-vals and events: Institutionalization of a new paradigm. Journal of Policy Research in Tourism, Leisure and Events, 1(1), 61–78.
Hall, C. M. (2004). Reflexivity and tourism research: Situating myself and/ with others. In J. Phillimore & L. Goodson (Eds.), Qualitative research in tourism: Ontologies, epistemologies and methodologies (pp. 137–155). London: Routledge.
Larsen, M. (2011). Innovation and creativity in festival organizations. Journal of Hospitality and Marketing and Management, 20, 287–310. Page, S. J., & Connell, J. (Eds.). (2011). The Routledge handbook of events. London: Routledge.
Thomas, R. (2011). Business elites, universities and knowl-edge transfer in tourism. Tourism Management, 33(3), 553–561.
Lee, M. J., & Back, K. J. (2005). A review of convention and meeting management research 1990-2003: Identification of statistical methods and subject areas. Journal of Convention & Event Tourism, 7, 1-20.
Abu Hanifah, F., and Majeed, Z.A. (2007). Implementing national spatial data infrastructure (NSDI) in Malaysia. Joint International Symposium and Exhibition on Geoinformation, ISG/GNSS, Johor Bahru, Malaysia, 5-7 Nov.2007.
Dr.S.Lotfi (2006) “Analysis of Urban traffic system in north of Iran using GIS – A case study of Babolsar town”, Map Asia Conference Proceeding. V. Sengtianthr, Lao PDR (2004) Solid Waste Management in Urban Areas of Vientane Capital City using GIS.
International Journal of Event Management Research, published by The University of Queensland, Brisbane Australia, Vol. 4 No.1.
Abu Hanifah, F., and Majeed, Z.A. (2007). Implementing national spatial data infrastructure (NSDI) in Malaysia. Joint International Symposium and Exhibition on Geoinformation, ISG/GNSS, Johor Bahru, Malaysia, 5-7 November, 2007.