From a Business Point of View Study the Importance of Event Management Services of Specific Company

  • Phong Thanh Nguyen
  • Quyen Le Hoang Thuy To Nguyen
  • Vy Dang Bich Huynh
  • E. Laxmi Lydia
  • K. Shankar
Palabras clave: Organizing, event management, execution, advertisement

Resumen

Organizing, planning and execution of live events are including in event management. In current days a number of event management services are available, it include a conference, a product or brand launch, a concert, an exhibition, a wedding planning and many more. It can consider that event management is the extended type of advertisement so it will become more attractive. With a survey it is projected that as separate industry it grows 30% per annum. This paper studies the different factors of event manage- ment and importance of with business point of view.

Biografía del autor/a

Phong Thanh Nguyen
Department of Project Management, Ho Chi Minh City Open University, Vietnam.
Quyen Le Hoang Thuy To Nguyen
Office of Cooperation and Research Management, Ho Chi Minh City Open University, Vietnam.
Vy Dang Bich Huynh
Department of Learning Material, Ho Chi Minh City Open Universi- ty, Vietnam.
E. Laxmi Lydia
Professor, Vignan’s Institute of Information Technology(A), Department of Computer Science and Engineering, Visakhapatnam, Andhra Pradesh, India.
K. Shankar
Department of Computer Applications, Alagappa University, India.

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Publicado
2019-08-13