A Framework of Brand Management to Build Business Strategies as a Function of Market
ResumenTIn the market how a brand is perceived the planning and analysis in mar- keting is known as brand management. For brand management with the tar- get market develop a good relationship is very necessary. The product itself include in tangible elements like packaging, price and looks in brand man- agement. The relationships with the brand and experiences that the consum- ers share are known as the intangible elements. Relationship with members of the supply chain and all aspects of the brand association of consumer are analyzed by a brand manager.
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