Marketing Research of Personnel Motivation and Pharmacy Chains

• Elizaveta Aleksandrovna WINTER Sechenov First Moscow State Medical University, 8-2 Trubetskaya St., Moscow, 119991, Russian Federation
• Tatiana Mikhailovna LITVINOVA Sechenov First Moscow State Medical University, Russian Federation
• Dmitrii Vladimirovich BABASKIN Sechenov First Moscow State Medical University, Russian Federation
• Sofia Aleksandrovna LOSEVA Sechenov First Moscow State Medical University, Russian Federation

Palabras clave: Pharmacy, pharmacy chain, motivation system. /Farmacia, cadena de farmacias, sistema de motivación.

Resumen

ABSTRACT

The purpose of the study is to analyze the motivation of pharmacy and pharmacy chain employees to identify problem areas and develop instructions to improve the business management system. As a result of the study, motivation was found to be one of the main conditions for the effective work of a pharmaceutical organization, while the most important components of the employee motivation system are positive external factors such as financial motivation. Based on the results of the study, recommendations have been developed to improve the construction of the motivation system.

RESUMEN

El propósito del estudio es analizar la motivación de los empleados de farmacias y cadenas de farmacias para identificar áreas problemáticas y desarrollar instrucciones mejorando el sistema de gestión empresarial. Como resultado del estudio, se descubrió que la motivación es una de las principales condiciones para el trabajo eficaz de una organización farmacéutica, mientras que los componentes más importantes del sistema de motivación para los empleados son factores externos positivos como la Motivación financiera. Con base en los resultados del estudio, se han desarrollado recomendaciones para mejorar la construcción del sistema de motivación.

Citas

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