Escala para evaluar la calidad del personal administrativo percibida por el docente universitario

Palabras clave: Percepción, interacción administrativa, calidad de servicio, administración universitaria, docente universitario

Resumen

Este estudio tiene como objetivo desarrollar una escala para medir las percepciones del personal docente sobre la calidad del contacto administrativo universitario. Integrando dimensiones de confiabilidad, capacidad de respuesta, aseguramiento y empatía, el instrumento diseñado busca ofrecer una evaluación precisa y confiable de la interacción administrativa en el ámbito académico. Adicionalmente, mediante la aplicación de la metodología Rasch, se refinó un cuestionario específico que aborda las diversas facetas de la calidad administrativa. Este proceso permitió la determinación de la dificultad de los ítems y la evaluación de la calidad del ajuste, utilizando el software RUMM para análisis avanzados. Los hallazgos sugieren una adaptación efectiva del modelo SERVQUAL, omitiendo la dimensión de tangibles y añadiendo elementos específicos al contexto universitario para superar las limitaciones inherentes a la adaptabilidad y la coherencia en las respuestas. La reestructuración metodológica, incluida la modificación del formato de respuesta, mejora significativamente la captura de expectativas y percepciones, ofreciendo una herramienta valiosa para los administradores universitarios centrada en pilares fundamentales de la gestión de la calidad. En conclusión, esta escala permite la realización de mediciones periódicas y la implementación de ajustes proactivos, así como establecer un precedente metodológico para futuras investigaciones en el área de calidad administrativa.

Descargas

La descarga de datos todavía no está disponible.

Biografía del autor/a

Josué Jesús Cabrera Ruilova

Magister in Business Administration. Ingeniero Comercial. Docente en la Universidad Estatal de Milagro, Milagro, Ecuador. E-mail: jcabrerar@unemi.edu.ec ORCID: https://orcid.org/0000-0002-6580-8436

Abdón Adolfo Cabrera Torres

Magister en Gerencia de las Tecnologías de la Información. Magister en Educación Superior. Licenciado en Ciencias de Educación. Docente en la Universidad Estatal de Milagro, Milagro, Ecuador. E-mail: acabrerat@unemi.edu.ec ORCID: https://orcid.org/0000-0001-9431-821X

Kerly Nichole Manosalvas Lemus

Magister en Gestión de Servicios Hospitalarios. Odontóloga. Docente en la Universidad de Guayaquil, Guayaquil, Ecuador. E-mail: kerly.manosalvasl@ug.edu.ec ORCID: https://orcid.org/0009-0004-7952-9050

Citas

Abildgaard, J. S., Saksvik, P. Ø., y Nielsen, K. (2016). How to measure the intervention process? An assessment of qualitative and quantitative approaches to data collection in the process evaluation of organizational interventions. Frontiers in Psychology, 7, 1380. https://doi.org/10.3389/fpsyg.2016.01380

Ali, F., Hussain, K., Konar, R., y Jeon, H.-M. (2017). The effect of technical and functional quality on guests’ perceived hotel service quality and satisfaction: A SEM-PLS analysis. Journal of Quality Assurance in Hospitality & Tourism, 18(3), 354-378. https://doi.org/10.1080/1528008X.2016.1230037

Ali, M., y Raza, S. A. (2017). Service quality perception and customer satisfaction in Islamic banks of Pakistan: The modified SERVQUAL model. Total Quality Management & Business Excellence, 28(5-6), 559-577. https://doi.org/10.1080/14783363.2015.1100517

Alrubaiee, L., y Alkaa’ida, F. (2011). The mediating effect of patient satisfaction in the patients’ perceptions of healthcare quality – Patient trust relationship. International Journal of Marketing Studies, 3(1), 103-127. https://doi.org/10.5539/ijms.v3n1p103

Assuncao, W. G., Piccolo, L. S. G., y Zaina, L. A. M. (2022). Considering emotions and contextual factors in music recommendation: A systematic literature review. Multimedia Tools and Applications, 81(6), 8367-8407. https://doi.org/10.1007/s11042-022-12110-z

Bakotić, D., y Rogošić, A. (2017). Employee involvement as a key determinant of core quality management practices. Total Quality Management & Business Excellence, 28(11-12), 1209-1226. https://doi.org/10.1080/14783363.2015.1094369

Bayraktaroglu, G., y Atrek, B. (2010). Testing the superiority and dimensionality of SERVQLAL vs. SERVPERF in Higher Education. Quality Management Journal, 17(1), 47-59. https://doi.org/10.1080/10686967.2010.11918260

Butakor, P. K., Guo, Q., y Adebanji, A. O. (2021). Using structural equation modeling to examine the relationship between Ghanaian teachers’ emotional intelligence, job satisfaction, professional identity, and work engagement. Psychology in the Schools, 58(3), 534-552. https://doi.org/10.1002/pits.22462

Carpenter, S. (2018). Ten steps in scale development and reporting: A guide for researchers. Communication Methods and Measures, 12(1), 25-44. https://doi.org/10.1080/19312458.2017.1396583

Chatterjee, S., Ghatak, A., Nikte, R., Gupta, S., y Kumar, A. (2023). Measuring SERVQUAL dimensions and their importance for customer-satisfaction using online reviews: a text mining approach. Journal of Enterprise Information Management, 36(1), 22-44. https://doi.org/10.1108/JEIM-06-2021-0252

Flora, D. B., y Flake, J. K. (2017). The purpose and practice of exploratory and confirmatory factor analysis in psychological research: Decisions for scale development and validation. Canadian Journal of Behavioural Science / Revue Canadienne des Sciences du Comportement, 49(2), 78-88. https://doi.org/10.1037/cbs0000069

Flynn, B. B., Schroeder, R. G., y Sakakibara, S. (1994). A framework for quality management research and an associated measurement instrument. Journal of Operations Management, 11(4), 339-366. https://doi.org/10.1016/S0272-6963(97)90004-8

Gallarza, M. G., y Gil, I. (2006). Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behaviour. Tourism Management, 27(3), 437-452. https://doi.org/10.1016/j.tourman.2004.12.002

Hallak, R., Assaker, G., y El-Haddad, R. (2018). Re-examining the relationships among perceived quality, value, satisfaction, and destination loyalty. Journal of Vacation Marketing, 24(2), 118-135. https://doi.org/10.1177/1356766717690572

Hartline, M. D., y Ferrell, O. C. (1996). The management of customer-contact service employees: An empirical investigation. Journal of Marketing, 60(4), 52-70. https://doi.org/10.1177/002224299606000406

Hazy, J. K., y Uhl-Bien, M. (2015). Towards operationalizing complexity leadership: How generative, administrative and community-building leadership practices enact organizational outcomes. Leadership, 11(1), 79-104. https://doi.org/10.1177/1742715013511483

Knox, J. A., y Anfara, V. A. (2013). Understanding job satisfaction and its relationship to student academic performance. Middle School Journal, 44(3), 58-64. https://doi.org/10.1080/00940771.2013.11461857

Kock, A., y Gemünden, H. G. (2016). Antecedents to decision‐making quality and agility in innovation portfolio management. Journal of Product Innovation Management, 33(6), 670-686. https://doi.org/10.1111/jpim.12336

Lee, K.-H., y Schaltegger, S. (2014). Organizational transformation and higher sustainability management education. International Journal of Sustainability in Higher Education, 15(4), 450-472. https://doi.org/10.1108/IJSHE-06-2013-0067

Letzkus, M., Álvarez, D., González, L., y Araya-Castillo, L. (2022). Mapa de consenso del estudiante universitario como cliente interno. Revista de Ciencias Sociales (Ve), XXVIII(E-6), 64-78. https://doi.org/10.31876/rcs.v28i.38819

Lumino, R., Gambardella, D., y Grimaldi, E. (2017). The evaluation turn in the higher education system: lessons from Italy. Journal of Educational Administration and History, 49(2), 87-107. https://doi.org/10.1080/00220620.2017.1284767

Medvedev, O. N., y Krägeloh, C. U. (2022). Rasch Measurement Model. In O. N. Medvedev, C. U. Krägeloh, R. J. Siegert y N. N. Singh (Eds.), Handbook of Assessment in Mindfulness Research (pp. 1-18). Springer International Publishing. https://doi.org/10.1007/978-3-030-77644-2_4-1

Miller, D. (1987). Strategy making and structure: Analysis and implications for performance. Academy of Management Journal, 30(1), 7-32. https://journals.aom.org/doi/10.5465/255893

Narteh, B. (2018). Service quality and customer satisfaction in Ghanaian retail banks: The moderating role of price. International Journal of Bank Marketing, 36(1), 68-88. https://doi.org/10.1108/IJBM-08-2016-0118

Navarro, G. T., y Naranjo, G. (2023). Cultura de calidad: Una revisión bibliométrica sobre su impacto en las organizaciones. Revista de Ciencias Sociales (Ve), XXIX(E-8), 346-361. https://doi.org/10.31876/rcs.v29i.40958

Noaman, A. Y., Ragab, A. H. M., Madbouly, A. I., Khedra, A. M., y Fayoumi, A. G. (2017). Higher education quality assessment model: Towards achieving educational quality standard. Studies in Higher Education, 42(1), 23-46. https://doi.org/10.1080/03075079.2015.1034262

Ortan, F., Simut, C., y Simut, R. (2021). Self-Efficacy, job satisfaction and teacher well-being in the K-12 educational system. International Journal of Environmental Research and Public Health, 18(23), 12763. https://doi.org/10.3390/ijerph182312763

Pakurár, M., Haddad, H., Nagy, J., Popp, J., y Oláh, J. (2019). The service quality dimensions that affect customer satisfaction in the Jordanian Banking Sector. Sustainability, 11(4), 1113. https://doi.org/10.3390/su11041113

Pedraza, E., Amaya, G., y Conde, M. (2010). Desempeño laboral y estabilidad del personal administrativo contratado de la Facultad de Medicina de la Universidad del Zulia. Revista de Ciencias Sociales (Ve), XVI(3), 493-505. https://produccioncientificaluz.org/index.php/rcs/article/view/25519/

Petruzzellis, L., D’Uggento, A. M., y Romanazzi, S. (2006). Student satisfaction and quality of service in Italian universities. Managing Service Quality: An International Journal, 16(4), 349-364. https://doi.org/10.1108/09604520610675694

Pianta, R. C., Hamre, B. K., y Allen, J. P. (2012). Teacher-Student relationships and engagement: Conceptualizing, measuring, and improving the capacity of classroom interactions. In S. Christenson, A. Reschly y C. Wylie (Eds.), Handbook of Research on Student Engagement (pp. 365-386). Springer. https://doi.org/10.1007/978-1-4614-2018-7_17

Price, D., y McCallum, F. (2015). Ecological influences on teachers’ well-being and “fitness”. Asia-Pacific Journal of Teacher Education, 43(3), 195-209. https://doi.org/10.1080/1359866X.2014.932329

Psomas, E., y Antony, J. (2017). Total quality management elements and results in higher education institutions. Quality Assurance in Education, 25(2), 206-223. https://doi.org/10.1108/QAE-08-2015-0033

Ramsden, P. (1991). A performance indicator of teaching quality in higher education: The Course Experience Questionnaire. Studies in Higher Education, 16(2), 129-150. https://doi.org/10.1080/03075079112331382944

Richey, R. G., Roath, A. S., Adams, F. G., y Wieland, A. (2022). A Responsiveness View of logistics and supply chain management. Journal of Business Logistics, 43(1), 62-91. https://doi.org/10.1111/jbl.12290

Rothwell, R. (1992). Successful industrial innovation: critical factors for the 1990s. R&D Management, 22(3), 221-240. https://doi.org/10.1111/j.1467-9310.1992.tb00812.x

Sadler, D. R. (2009). Indeterminacy in the use of preset criteria for assessment and grading. Assessment & Evaluation in Higher Education, 34(2), 159-179. https://doi.org/10.1080/02602930801956059

Santos, G., Marques, C. S., Justino, E., y Mendes, L. (2020). Understanding social responsibility’s influence on service quality and student satisfaction in higher education. Journal of Cleaner Production, 256, 120597. https://doi.org/10.1016/j.jclepro.2020.120597

Sarker, A. E. (2005). New public management, service provision and non-governmental organizations in Bangladesh. Public Organization Review, 5(3), 249-271. https://doi.org/10.1007/s11115-005-0952-x

Sharma, N. P., Sharma, T., y Agarwal, M. N. (2016). Measuring employee perception of performance management system effectiveness. Employee Relations, 38(2), 224-247. https://doi.org/10.1108/ER-01-2015-0006

Smart, J. C., Kuh, G. D., y Tierney, W. G. (1997). The roles of institutional cultures and decision approaches in promoting organizational effectiveness in two-year colleges. The Journal of Higher Education, 68(3), 256-281. https://doi.org/10.1080/00221546.1997.11778983

Sugiarto, S., y Octaviana, V. (2021). Service Quality (SERVQUAL) dimensions on customer satisfaction: Empirical evidence from bank study. Golden Ratio of Marketing and Applied Psychology of Business, 1(2), 93-106. https://doi.org/10.52970/grmapb.v1i2.103

Sweeney, J. C., y Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220. https://doi.org/10.1016/S0022-4359(01)00041-0

Teo, L. K. C., y Waugh, R. F. (2010). A Rasch measure of fostering creativity. Creativity Research Journal, 22(2), 206-218. https://doi.org/10.1080/10400419.2010.481534

Torres, E., y Araya, L. (2010). Construcción de una escala para medir la calidad del servicio de las universidades: Una Aplicación al Contexto Chileno. Revista de Ciencias Sociales (Ve), XVI(1), 54-67. https://produccioncientificaluz.org/index.php/rcs/article/view/25484

Trakman, G. L., Forsyth, A., Hoye, R., y Belski, R. (2017). The nutrition for sport knowledge questionnaire (NSKQ): Development and validation using classical test theory and Rasch analysis. Journal of the International Society of Sports Nutrition, 14(1), 26. https://doi.org/10.1186/s12970-017-0182-y

Volery, T., y Lord, D. (2000). Critical success factors in online education. International Journal of Educational Management, 14(5), 216-223. https://doi.org/10.1108/09513540010344731

Waugh, R. F. (2002). Academic staff perceptions of administrative quality at universities. Journal of Educational Administration, 40(2), 172-188. https://doi.org/10.1108/09578230210421123

Wisniewski, M. (1996). Measuring service quality in the public sector: The potential for SERVQUAL. Total Quality Management, 7(4), 357-366. https://doi.org/10.1080/09544129650034710

Yee, R. W. Y., Yeung, A. C. L., y Cheng, T. C. E. (2008). The impact of employee satisfaction on quality and profitability in high‐contact service industries. Journal of Operations Management, 26(5), 651-668. https://doi.org/10.1016/j.jom.2008.01.001

Žabkar, V., Brenčič, M. M., y Dmitrović, T. (2010). Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level. Tourism Management, 31(4), 537-546. https://doi.org/10.1016/j.tourman.2009.06.005
Publicado
2024-04-12
Cómo citar
Cabrera Ruilova, J. J., Cabrera Torres, A. A., & Manosalvas Lemus, K. N. (2024). Escala para evaluar la calidad del personal administrativo percibida por el docente universitario. Revista De Ciencias Sociales, 30(2), 346-359. https://doi.org/10.31876/rcs.v30i2.41915
Sección
Artículos