Morteza Moradi, Paria Heidari, Alireza Aghighi,, Department of MBA, Payame Noor University, Tehran, Iran Department of Economics and Accounting, Payame Noor University, Tehran, Iran Department of Management, Tehran, Iran
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Opción Vol. 34 (2018): Edición Especial Nro. 14 - Antropología y Ciencias Sociales
Effect of social mobile commerce on Apple brand loyalty
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