Advertising of medical devices on the Internet

• Patricia Vargas Portillo ESIC Business & Marketing School, España

Palabras clave: Digital economy, advertising, marketing, ethical business, new technologies.

Resumen

Nowadays, Internet is increasingly being used to acquire pharmaceuticals, food
supplements and medical devices. Although there is a set of rules established in this
regard, they are not sufficient. For this reason, the industry has established a list of
ethical standards that complement them, benefiting all sectors that interact in this area