Reputation economy: a new research paradigm for economic growth of territories

• Alexander S. Grunichev Kazan Federal University, Russia
• Marat R. Safiullin State Budgetary Institution Center on Perspective Economic Researches at the Academy of Sciences, Republic of Tatarstan

Palabras clave: Economy, Reputational Activity, Factors, Production.

Resumen

This paper is partially addressed at analyzing key approaches in the economic theory to studying reputation and its impact on the parameters of the socio-economic development of economic agents. In the paper, a system of concepts is developed with the basic classification of methods for quantifying reputation both at the micro and macro levels. As a result, the reputation economy is focused primarily on improving the competitiveness of business entities, besides finding rational economic models for the functioning of economic agents. In conclusion, only a small part of the problems of studying the reputation economy is touched upon.