The Relationship between the Customers’s Joy and the Emotional Interaction and Marketing

  • Azhar Nema Abu Gnem University of Koufa/ Faculty of Management and Economics/ Department of Tourism
Palabras clave: Joy Customer, Emotional Interaction, Marketing.

Resumen

The study aims to reveal the relationship and influence between the emotional interaction of the faculty member through its sub-dimensions and the customer's delight. For the purpose of analysis and statistical analysis, the study relied on empirical analysis. The study has reached several results, the most important of which is the interest of female teachers in private schools. In conclusion, the greater the interest and the use of emotional interaction among co-workers the higher the ability of the organization to achieve the joy of customer recipient for educational service.
Publicado
2019-08-03
Cómo citar
Abu Gnem, A. N. (2019). The Relationship between the Customers’s Joy and the Emotional Interaction and Marketing. Opción, 35, 583-600. Recuperado a partir de https://www.produccioncientificaluz.org/index.php/opcion/article/view/24539