Corporate Social Responsibility towards Sustainable Work and Employee Confidentiality in Small and Medium Enterprises in the Mekong Delta (Vietnam)
Abstract
The aim of the study was to assess the influence of corporate social responsibility awareness on employee engagement and retention in small and medium enterprises (SMEs) in the Mekong Delta. Data was collected from 229 employees working in SMEs. The research was conducted in two phases: qualitative research and quantitative research. In the qualitative research phase, the author employed a convenient sampling method, selecting 10 employees and 10 managerial executives from companies located in provinces and regions of the Mekong Delta. All interviews were conducted face-to-face, with an average duration of 45 minutes. The interview period spanned from February 2023 to March 2023. In the quantitative research phase, data was collected through the distribution of questionnaires for a direct survey conducted from April 1st, 2023, to May 1st, 2023. Additionally, the authors utilized the following data analysis methods: (1) evaluating scale reliability using Cronbach's Alpha coefficient, (2) exploratory factor analysis (EFA), and (3) multiple regression model analysis. The research findings indicate that there are two components of perceived corporate social responsibility that impact employee commitment to job retention, namely responsibility towards the government and responsibility towards customers, with responsibility towards the government having a greater influence. These research results provide a valuable foundation for SMEs in the Mekong Delta to consult and develop strategies for perceiving social responsibility in order to enhance loyalty, commitment, and retention among employees and the organization. This, in turn, helps businesses retain human resources and maintain sustainable business performance.
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