Corporate communication in ecological crises: Strategies and social and environmental responsibility in a case of oil spill in the Peruvian sea
Abstract
Care for the environment by citizens, companies, states, and other actors is imperative today, in accordance with the global public policy guidelines reflected in the 2030 Agenda. In this context, the study aimed to analyze the narratives on corporate social responsibility of the actors involved in the oil spill on the coast of Ventanilla, Callao, Peru. To this end, a qualitative phenomenological and hermeneutic research design was used. The results show that, given the damage caused to the marine ecosystem and the local population, it is urgent to strengthen the socio- environmental responsibility of the Repsol company and reorient crisis communication towards transparency, empathy, and the well-being of the affected communities. Likewise, effective and sustained multisectoral governance is required, with verifiable goals, defined deadlines, and public monitoring, aimed at addressing the ecological and socioeconomic impacts and restoring trust. It is concluded that the case of the oil spill disaster on the coast of Ventanilla highlights the need to strengthen social and environmental responsibility and to refocus crisis communication towards transparency and the well-being of the affected communities.
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